FOR BETTER COMMUNICATION IN INTERNATIONAL BUSINESS
The future is international:
Globalisation didn´t delete cultural discrepancies – on the contrary: There is a growing awareness of cultural roots everywhere.
Today cross – cultural - competence is indispensable and an essential advantage in competition: How to communicate , to negotiate and to develop marketing concepts without the knowledge of regional characteristics?
Culture, customs and conventions of your business partner must be well known for a successful negotiation and business transaction.